About Us

Mimi Zelman - President /Publisher

was born in Buffalo, New York. She started her advertising career while residing in Southern California and represented the Yellow Pages. She was one of the first women hired for outside sales and quickly grew to be in the top 10% of over 100 employees, of which 98% were men. She also won numerous awards for achieving sales quotas.

The Zelman family relocated back to Buffalo, New York to raise their two daughters and Ms. Zelman began working for R.L. Polk & Co. as an outside sales representative selling directory listings and advertising to all businesses in Western New York. She was promoted to regional manager within two years and served in that capacity for 12 years.

Ms. Zelman began to work for TV Fanfare Publications selling advertising space as a sales representative. Within six months she was promoted to assistant sales manager and then within a month was promoted to Charlotte, NC to run the Charlotte office. She created a sales force from scratch and her office grew to be within the top 10% of the company’s national sales offices.

While working at Greater Charlotte Biz, Ms. Zelman became involved with many networking groups and saw the need to create a women’s resource guide which led to the creation of Women With Know How. This one-of-a-kind publication in the Charlotte area will feature women owned businesses and professional women and businesses that want to cater to a female clientele through advertising. WWKH will also be publishing discount offers for women and will also be conducting workshops for women business owners and women who are seeking help in growing their business.